Europe Bound: Expand Prospecting in the EU

That said, however, there are differences between the two regions that can make your navigational efforts difficult. Below, we’ll identify those challenges and explore ways around them.

Creative Challenges

While language differences are more apparent when marketing to Germany, France or Italy, the English language also differs in significant ways from the version spoken across the Atlantic. In fact, George Bernard Shaw once said, “England and America are two countries divided by a common language.”