Europe Bound: Expand Prospecting in the EU

The nations of the European Union enjoy well-developed mail-order markets; much of the continent now shares a common currency; and the Internet’s rise has dismantled many of the perceived barriers to international trade.

U.S. catalogers have much to offer Europeans, too. American catalog executives well understand the power of branding and have developed niche offerings that are only now beginning to be exploited across the Atlantic.