The Sum of Crutchfield’s Parts

Crutchfield’s marketing department steps in to determine if these new products will appeal to its customers, and if so, how and when this product information will be communicated. “The marketing challenge is to get the word out about your products in a way that encourages people to trust you and buy from you,” Souder explains. “Marketing and merchandising intersect with our value-added information on installation and our lifetime support for the purchased product.”