The Strategy Behind Williams-Sonoma's Global Expansion

What's Next?
Williams-Sonoma has plans to expand into more countries — Bogan wasn't willing to disclose where just yet — with both brick-and-mortar stores and e-commerce websites. In fact, it's in the process of opening new stores in Melbourne and Sydney, as well as more brand websites in the U.K. The websites that are already live in those markets will be getting more functionality as well. For example, the U.K. and Australian sites recently added a gift registry feature, and a better allocation system for in-store inventory is in the works.