The Strategy Behind Williams-Sonoma's Global Expansion

By Joe Keenan

Williams-Sonoma is using SuiteCommerce for a number of business functions for its international business, including product procurement, logistics, reconciliation, financials and point of sale. Sites that are live in the U.K. and Australia include Pottery Barn, Pottery Barn Kids and West Elm; the Williams-Sonoma brand site is live in Australia only.

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Companies:
Pottery Barn Kids
West Elm
Williams-Sonoma

People:
Rob Bogan

Places:
Australia
Melbourne
San Francisco
San Jose, Calif.
Sydney
U.K.
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.