The Strategy Behind Williams-Sonoma's Global Expansion

At the center of Williams-Sonoma's international strategy was building out robust e-commerce sites for customers in Australia and the U.K., the two countries the retailer targeted first for its international presence. Helping with this mission is NetSuite, a provider of cloud-based software suites, with whom Williams-Sonoma partnered with to be the platform for its international sites. Specifically, Williams-Sonoma is using SuiteCommerce as its multichannel platform. The retailer has also opened brick-and-mortar stores in Australia and the U.K.