The Smarter Side of Sears

From our viewpoint, however, the purchase was a smart one by Sears. In this issue, we take a peek inside Lands’ End to explore some of its legendary customer service strategies—tactics that have won the company many loyal customers. You’ll also read more on the Lands’ End purchase.

And as if buying a catalog company wasn’t enough excitement for a while, Sears also announced last month that it signed on Queen of Housewares, Martha Stewart, to its Canadian bandwagon. Next year, the Martha Stewart Everyday brand will be distributed by Sears Canada, which is 54-percent owned by Sears.