The Smarter Side of Sears

The executives at Sears were busy last month. First, they bought controlling interest in Lands’ End—news that sent shock waves through the retail industry. Seems that Sears is shelling out $1.9 billion undoubtedly in an attempt to capture the cataloger’s younger, more upscale customers.

The move also catapults Sears back into the U.S. catalog business, an industry that the retailer pioneered before scrapping its Big Book back in the 1990s.