Recycled Knowledge

One new way Forest Ethics is looking to effect change is through the formation of a do-not-mail list, to be modeled after the Do-Not-Call Registry that limits telemarketing. “All the companies that have sat on the sidelines — now they know we’re freed up,” Polia said recently. “The catalog industry in general is badly in need of reform. It’s tremendously inefficient and destructive environmentally. We’re going to provide all these companies with the option of doing it the easy way. If they want to do it the hard way, we can see a tremendous amount of negative press and damage to their brand.”