Recycled Knowledge

As part of the deal, Limited Brands committed $1 million to research and advocacy to protect endangered forests and to ensure leadership in the catalog industry in the area of recycled paper use.

Todd Polia, executive director of Forest Ethics, stated recently that the new strategy of the organization to effect change in the industry “works through the market system to turn Fortune 500 companies into environmental advocates.” In fact, the next companies that Forest Ethics plans to “partner” with include J. Crew, L.L.Bean, Sears Holdings (which owns the Lands’ End catalog) and other catalogers.