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As a catalog marketer, you’re constantly battling to bring every penny to the bottom line. The winds of change have been blowing strong in the industry. Changes in postage and a strong resurgence in pressure from environmental groups ultimately will hurt profits. Be not afraid; at least one of the clouds on the horizon has a silver lining.
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- Companies:
- Domtar Paper (formerly Weyerhauser)
James J. Maioho
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