The Sharper Image: Creating Better Desires

The New Business Model I: Product

It was during the mid-1980s that Thalheimer realized he needed to create unique products on his own. He had to control every step in the process—from concept and design to manufacturing and packaging. Only then would he be able to control inventory, margins, pricing, distribution channels, velocity, shelf-space allocation, Point-of-Purchase collateral, shelf life, and the disposal of returns and overstock.