The Sharper Image: Creating Better Desires
If you’d like to share your thoughts directly with me about our stores, catalogs, Web site or products, I welcome your e-mail at Richard@sharperimage.com
One truly fascinating feature of The Sharper Image Web site is the auction. Inaugurated in early 1999, The Sharper Image Auction is reminiscent of eBay with its eclectic mix of products and its bidding time limits. Prior to the auction site, the company relied on four outlet stores to dispose of overstock, floor samples and refurbished returns. No longer. Farrell says that at the time the auction feature went live, the company had a two-year supply of non-new massage chairs. After taking a full page ad in The New York Times to announce the auction, the behemoths immediately sold out at a few hundred dollars over cost.
- Companies:
- The Sharper Image
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
