The Sharper Image: Creating Better Desires
The Internet:
With the marketing world seemingly losing its collective shirt on the Web, The Sharper Image has been making big-time money—a whopping $60.2 million in 2000 or close to 15 percent of total sales there. That’s roughly equal to the sales of the entire J. Peterman Co. in its heyday! At www.sharperimage.com, the first thing you see is four, full-color thumbnails of the company’s best-selling items and multi-colored flags that click through to foreign versions of The Sharper Image Web site. Quite simply, Thalheimer & Co. is announcing it is ready and eager to do business anywhere.
- Companies:
- The Sharper Image
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
