The Sharper Image: Creating Better Desires

By Denny Hatch

Radio:
Taking a cue from a famous voice in America, David Oreck, Thalheimer wrote and recorded a number of radio spots. In addition, the company provides loose scripts for strong on-air personalities to deliver their own commercials. Sharper Image currently is in 30 markets and finds that radio spots drive people to the stores and the Web site.

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Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.