The Sharper Image: Creating Better Desires
Where the older retail stores were cluttered, the new design is far cleaner and more airy, rather like a space ad with some white space around it. The company has begun to renovate the old stores to conform to the new image.
Catalogs & Direct Mail
Farrell and Circulation Manager Julie Hopkins turn out 12 catalogs per year, as well as eight flights of four solo direct mail pieces—a program started in March 1999—for prospecting as well as jogging customers to order. Incidentally, while the company is headquartered in San Francisco, the main warehouse for storing and shipping merchandise is in Thalheimer’s hometown of Little Rock, AK.
- Companies:
- The Sharper Image
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
