How, with 95 stores and more openings all the time, can the company guarantee uniform service and excellence all over the country? It all starts with the company mandate that store managers have to be with the company for five to 10 years. So, when a new store opens, an experienced hand is transferred in to get it up and running. In addition, Thalheimer has instituted a series of training videos titled “Product Talk With Richard” that every store associate must watch. Included is a product quiz with answers to FAQs so that every person who deals with the public becomes knowledgeable about every product and SKU in the store.
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- The Sharper Image
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.