The Sharper Image: Creating Better Desires

Retail in 2000, the 95 retail stores were responsible for $249.4 million in sales or roughly 60 percent of the company’s total revenue vs. catalog sales of $86.8 million or 20 percent of the total. The first thing you notice when you enter a Sharper Image retail store is that it is a lot of fun. You’ll find a dizzying array of merchandise for, as the adage goes, “children of all ages.” You can listen to CD players, get a “Shiatsu massage plus soothing, vibrating massage” in the Ultimate Get-A-Way Chair and Ottoman (at $3,195 a copy), sniff Ionic pure air, and get the feel of a scooter.