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Denny Hatch
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The New Business Model II Marketing
In 23 years, The Sharper Image has grown from selling merchandise via space ads and a catalog into a highly sophisticated marketer that surrounds the marketplace with every conceivable outgoing and incoming medium: space ads, catalogs, retail, phone, the SkyMall catalog, corporate sales, permission-based direct mail and e-mail, the Internet, and radio.
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- Companies:
- The Sharper Image
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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