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Denny Hatch
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Stratospheric Financials
While wandering around the Hong Kong toy fair in 1998 Thalheimer (who seldom attends shows) came upon an item that was a raging fad in Japan and across Asia: a child’s rollerboard scooter.
“It was introduced on the back cover of the July 1998, catalog and did OK. Results were spotty and regional, with stores in Hawaii and Southern California selling 10 times the national average,” says Farrell.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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