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Denny Hatch
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Explaining his merchandise philosophy to a magazine reporter, Thalheimer said, “We are not a seller of commodities where gross margins are elusive. Instead, our own developed products enjoy very high gross margins. And because they are unique to us, these items cannot be search-engine price-shopped by customers, nor discounted by other retailers—on the Internet or anywhere else.”
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- Companies:
- The Sharper Image
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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