One unique aspect of Sharper Image electronics instantly sets them apart: While virtually all digital readouts from other manufacturers have green LEDs, The Sharper Image uses blue, which gives them (dare I say it?) a sharper image, even though it adds considerably to the cost.
“We now have products with great appeal and at many price points for both men and women,” says Farrell, “while at the same time maintaining brand cachet and superb customer service. Yes, our products are glitzy, but they make you feel good, help you work more productively, and live better and healthier.”
- Companies:
- The Sharper Image
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.