The Sharper Image: Creating Better Desires

Management began creating its own products with an almost messianic zeal five or six years ago. Currently, about a third of the merchandise features private labels from third-party manufacturers, and another third are by the in-house design team and bear the “Invented Here” logo. For example, the Ionic Breeze Quadra Silent Air Purifier electrostatically removes dust and particles from the air—a boon for human respiratory systems, especially in urban areas where particulate matter turns the atmosphere to haze. Capitalizing on this technology, the design team came up with the Ionic Shoe Freshener, Ionic Closet Dry Cleaner, Ionic Hair Wand Pro, and even an Ionic Bath Pet Brush!