The Secret to a Successful Web Site
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Denny Hatch
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information with nothing to sell against it. (Magellan's 3,915-word treatise on Spain in print undoubtedly would equal a zero ROI for the company).
With the Magellan's and Travel-Smith business models in my mind, I surfed the Web in search of sites for other catalogers. Following is what I found.
Good Ideas & Execution
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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