The Secret to a Successful Web Site
Later, I checked the site again before I made trips to the U.K. and Switzerland. This time, I found that each country required distinctive telephone adapters. So I ordered the items from Magellan's. Time spent on this search and ordering process? Maybe seven minutes.
What triggered this column was receipt of the TravelSmith catalog. I played "What if?" If I were going to Spain, would TravelSmith help me like Magellan's did? I went to the TravelSmith site and clicked on "Free Travel Resources." I was linked to State Department Travel Information where I found a ton of data about Spain, its history, people, economy, U.S. embassy personnel directory and more.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.