The Secret to a Successful Web Site
It should have such incredible perceived value that your visitors want to bookmark it
By Denny Hatch
When I travel, I like to bring my laptop so I can check e-mail and read English-language newspapers online. To do that, of course, I need the right phone jack for the country I'm visiting.
Recently I went to Spain. Before I left, I visited the Web site for the Magellan's catalog, clicked on "Info Center," scrolled down the country guides list to Spain and found that Spanish telephones are accessible with the RJ-11 adapter used in the United States. Terrific! No order needed from Magellan's for that trip.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
