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Throughout the entire list selection process, you’re “walking in the dark”—you have no built-in senses or intuitions to protect you from mistakes.
So how can you avoid making list mistakes? You must slow down, beware of glib assumptions and think very hard about each step you’re taking.
To make the Rule of Lists work for you, you must first figure out who “the right people” are for your catalog.
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- Companies:
- McIntyre Direct
Susan McIntyre
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