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For example, have you noticed any response-rate patterns that your vendor wouldn’t otherwise know about?
“I rented catalog A and catalog B. The catalogs look similar, carry similar merchandise, but A outpulls B. I think it’s because B has lower price points. Our price points are similar to A’s, but higher than B’s. We think B’s customers are shocked by our pricing.”
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- Companies:
- McIntyre Direct
Susan McIntyre
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