The Rule of Lists

To make the Rule of Lists work for you, you should clearly communicate your understanding of your audience to your list vendors.

No matter how well you personally understand your audience, your list selections will be better if you can communicate that understanding to your list vendors—your list broker or brokers, your Abacus rep, your Z24 rep, your modeling company. Of course, you should be sharing your mailing results with them. But you should also share much more.