The Rule of Lists

Catalogers who are good at list selection generally agree that understanding their audience in detail is their most important tool for guiding them through the darkness of list selection.

And by understanding their audience, they mean really understanding their audience.

For example, if someone asks who your audience is, and you reply, “30 percent are age 45 to 55, household income $75,000+, married, homeowner,” you don’t know your audience well enough.