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If you could rent the perfect list for your catalog, you wouldn’t care who was on the list, since every name would be guaranteed to buy.
But in the real world, there’s no way to find people guaranteed to buy, so we must instead do our best to guess which types of people will be more likely to buy.
This whole process is called “understanding your audience,” and it’s crucial to making the Rule of Lists work for you.
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- Companies:
- McIntyre Direct
Susan McIntyre
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