Editor’s Note: The Rise of E-Commerce Media

Backcountry.com, a leading e-tailer of outdoor products, also launched an e-commerce program last fall that makes display media advertising inventory opportunities available to vendors, industry partners and other customer-complementary advertisers on Backcountry.com's family of stores.

The program offers advertisers exposure opportunities to "Backcountry.com's one [million] to four million unique monthly visitors who engage in 10 [million] to 35 million page views per month — depending on the month," according to a Backcountry.com press release.