The Rise of E-Commerce Media

By Melissa Campanelli

"Make no mistake, the brands featured in endcaps in retail stores everyday aren't ran- domly selected," Opdyke added. "Marketers pay retailers a premium to ensure their products are visible at key points in the shopping process. E-commerce media simply puts that concept online."

Real e-tailers are experimenting with e- commerce media. At eTail, for example, HookLogic announced that Shoebuy.com will use its service to offer brand and product placements on its site.

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Companies:
Amazon.com

People:
Dustin Robertson
Jonathan Opdykem

Places:
Palm Springs, Calif.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor’s Note: The Rise of E-Commerce Media