The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

These three fundamentals of e-commerce are simple but effective means to providing your customers with an online shopping experience that can rival those found in the consumer industry, yet they're often the most missed attributes in the B-to-B market. Mass merchants are already bringing these pillars to their customers, but specialized merchants that should be the experts in what they sell and what their customers’ needs are must make sure this expertise translates into a richer online experience.