The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

Transparent Checkout Process
Shopping cart abandonment continues to stall the B-to-B commerce landscape because many players in the space overlook the fundamentals of the checkout process that customers today have come to expect. B-to-B companies are now being asked to provide transparency on shipping, sales tax, order tracking and expected delivery dates — conditions that dominate B-to-C commerce and are the bread and butter of online marketplaces like Amazon. Failing to provide transparency is unacceptable in today's e-commerce environment and will continue to influence the growth of online B-to-B shopping in the future.