The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

Rich Product Content
Quality product content has become more of a priority for B-to-B buyers. Where once pricing and availability was enough to build loyalty, great product content now makes for a better buying experience. There are three types of content to consider: base content, which includes product descriptions and technical specifications; advanced content, which features high-resolution product images and 360-degree product views; and user-generated content, the most notable of which is customer reviews. It's important for site managers to ensure all three are continuously working and growing in harmony.