The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

A good rule of thumb is a visitor should be no more than five clicks away from the product they first search for. Any more than that and the shopper gets frustrated. Search functionality can make the difference in attracting and retaining customers. Using search filters in moderation, understanding what phrases or jargon your customers are likely to search for, and partnering with solution providers that can help build your search system are all effective ways to streamline and enhance its functionality.