The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

Great Site Search
Search can make or break your site, and it's usually the first step in building exceptional customer experiences. B-to-B companies managing large product catalogs are in particular need of effective search functionality. For a specific search (e.g., a part number) one click or two clicks are optimal. For a broad search, two clicks or three clicks are good.