The Rise of Amazon and Alibaba: 3 Ways B-to-B E-Commerce Can Prepare

For B-to-B site managers, this presents an opportunity to either get ahead or fall behind. If these consumer-facing e-commerce giants are poised to take control of the market, veteran B-to-B retailers need to adapt their strategy to proactively raise the online experience they provide for the products they sell in a way that mass merchants can't, or won't choose to, match. That all depends on a strong foundation for B-to-B e-commerce, which consists of the following three principles: