Big Company Retains a Small Company Feel
The right tools and procedures help Jim Klaus react quickly to market changes
By
Matt Griffin
and Catalog Success
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Jim Klaus, president of Children’s Wear Digest, sees his company as a unique hybrid of the big and small business models. Initially conceived in 1987 as a companion to his father’s retail business, the catalog has since grown to a circulation of 15 million. His father, Philip Klaus, sold the business in 1992 to The Right Start in order to allow it to grow.
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