The Right Paper Can Save You Money

Many catalog producers are wary of going as low as 26-pound weight. However, even a modest reduction in basis weight can yield significant savings. A cataloger may decide to reduce the trim by 1⁄8˝ and take the basis weight down from 32-pound to 30-pound. This is a relatively conservative change, but the annual savings could easily run into the hundreds of thousands of dollars depending on the number of catalogs mailed. (see sidebar to right)