The Right Paper Can Save You Money

The goal for most catalog publishers is to hit the “magic” weight, the piece rate threshold of 3.3087 ounces. As the number of decimal places suggests, this is a precise calculation involving everything that contributes weight to a catalog.

“I work with catalog producers to optimize their catalog size by height and width on press—the trim size,” Hanscom explains. “Then we calculate the total square inches of printable space in their book. At that point, we know the weight of the catalog and we can start making decisions that really affect cost.”