The Right Paper Can Save You Money

The Three “P’s”

The three major cost components in producing a mail order catalog are postage, paper and printing.

“Postage is basically a fixed cost, but paper and printing can yield significant cost efficiencies,” notes Andrew Hanscom of The Strategic Paper Group in Newport Beach, CA, a paper merchant. “There are several key variables: optimizing the trim size of the catalog, adjusting the page count and going with a lighter paper.”