The Right Paper Can Save You Money

2) If the publisher reduces the trim height to 101⁄2˝ and lowers the text basis weight to 28-pound, the new piece weight will be 3.2415 ounces—within the “magic” weight. That reduces the cost of paper and postage from $80.24/sq. inch to $78.16/sq. inch.

Now this might not seem like a lot, but if this cataloger mails 1.5 million catalogs monthly, the combined postage and paper savings could amount to $384,000 per year. Take into account the improved press performance of three percent, which certain papers can deliver, and this customer is approaching an annual savings of $500,000.