The Right Paper Can Save You Money

The Bottom Line

When catalogers are looking to cut costs, paper may be the largest single cost factor of the three p’s under their control.

Cost efficiencies involving paper are to be found on press, in the bindery and in the weight of the paper itself. However, these efficiencies are not always easy to identify, nor are they simply a purchasing decision. Optimizing production costs requires a close working relationship between paper suppliers, printers and mailing houses. Of the cost efficiencies available to the cataloger, perhaps none has more bottom line potential than paper.