The Right Paper Can Save You Money

The 27-pound interim basis weight paper developed for Musician’s Friend by its paper provider was a custom product—designed to preserve brightness, opacity and printability. It was this “development” grade that convinced Musician’s Friend that going to a 26-pound sheet was a good move.

“Our practice has been to work closely with the mill through our paper merchant,” points out Johnson. “While it might be easier and less complex to work only with the printer and leave the paper purchase to them, we have found that the merchant/mill approach helps us better define our costs and provides control over one of our largest expenses, the paper.”