The Right Paper Can Save You Money

“In our circulation planning process we define the weight of each book and then optimize the size and press fit of the catalog. Today, we produce a 164-page catalog that mails each month,” he explains. “Basis weight reduction has been an important part of our pursuit of cost efficiencies. For example, by going from the 28-pound sheet to the 27-pound paper, we saved substantially in postage alone. The move to a 26-pound sheet, along with other strategies, has minimized the impact of the most recent postal rate increases. We have seen no degradation in print quality as we’ve moved to lighter papers.”