The Right Paper Can Save You Money

Says Craig Johnson, senior vice president of merchandising at Musician’s Friend, “We started at 34-pound and gradually reduced basis weight to 32-pound, then 28-pound. And a special 27-pound sheet developed just for us that led us to move to the 26-pound paper we use today.”

Over the past five years, Musician’s Friend has found cost savings in all areas of catalog production.