The Right Paper Can Save You Money

Your paper manufacturer or sales rep will help you determine whether there is a risk of losing aesthetic qualities by reducing basis weight. Get a second opinion. Printers will be able to help you assess the reputation of various papers for various purposes.

“The Musician’s Friend”

The Musician’s Friend, a Medford, OR-based mail order retailer of music equipment and instruments, has worked steadily with its paper seller over the past five years to progressively reduce the basis weight of the catalog paper and effectively mitigate the impact of several postage rate increases.