The Return of the Printed Catalog

According to the Direct Marketing Association, about 90 million Americans purchase goods and services from catalogs. Almost 60 percent of these shoppers are women. The American Catalog Mailers Association says that catalog recipients spend $850 per year on catalog purchases. With automated catalog processing tools, marketers can reduce the cost of producing catalogs and reallocate the savings to brand and relationship building through catalogs in order to stimulate sales.